
Passoã is a proprietary French passion-fruit liqueur built on real passion fruit, notable for its deep carmine-red colour.
Syrupy and medium-bodied on the palate, finishing sweet with a moderate tartness beneath a strong tropical passion-fruit aroma.
Bartenders pour it as a sweetening, aroma-driving modifier rather than a base, shaken or built in modest measures; its intense red colourant visibly tints any drink, so its dose is judged for appearance as much as flavour.
Another genuine passion-fruit liqueur, which supplies the same defining tropical aroma and sweet-tart profile; some are paler or clear and less sweet, so the red colour and exact sweetness may need adjusting with colouring or added syrup.
Passion fruit liqueur (generic)
Passoã is one specific proprietary French brand within the broader generic style of passion-fruit liqueur, not the category itself. Because it is the best-selling passion-fruit liqueur, its name is often used loosely to stand in for the whole style.
The brand states Passoã is made with real passion fruit and no artificial flavours, drawing its passion-fruit juice from Brazil. It presents as a red, pinky-carmine liquid, and its bottled strength varies by market, running from about 14.9% to 20% ABV depending on the country.
Passoã was invented in 1985 and launched on the European market in 1986; it has been owned and operated through Rémy Cointreau and later a Lucas Bols–Rémy Cointreau joint venture, Passoã SAS, from 2016.

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